The 21st century supports and appreciates all types of creativity, whether be musicians, painters, cloth designers, and theatre actors.
The talent and skills in them are highly applaudable and rewarded in a wholesome manner as against the old times.
Some people from their childhood love painting, and without wasting much time in pursuing other vocations, they emerge as excellent painters to open their studios.
In this manner, anyone pursuing their dreams in any creative field has only created a separate mark for oneself and builds an impressive career out of it.
People with an artistic bend of mind, along with a keen eye for drawing and painting, can choose from a range of career options.
In this realm, people also pursue a career in animation.
WHAT IS ANIMATION?
The animation is a creative and artistic field of making images in transparent celluloid sheets to appear as moving images.
These drawings are in practice to make short films and other entertainment resources broadcasted in television and other channels.
In other words, the animation is a real-life motion through moving pictures.
TYPES OF ANIMATION PRODUCTS
Some popular animation products are:
- Short films,
- Feature films,
- Special effects,
- Motion graphics or images,
- Video games,
- Apps, and
- IT interfaces,
- USAGE OF ANIMATION
Apart from entertainment, animation products are in practice across all major sectors like:
- Education and learning services,
- Advertisement and marketing, for a better demonstration of the product offerings,
- Scientific visualization,
- Creative arts as motion graphics,
- Military training exercises, medical and retail,
- Architecture, engineering, manufacturing,
Some people, while pursuing their passion, would not have been employed for an extended period.
All their resources would have been drying up in building a venture idea. Therefore, they would require a fresh round of cash flows to get moving.
As they are without any job, many banks will not agree to lend them loan funds, and thus making use of payday loans for unemployed from direct lenders is a good idea.
Available within just a few hours of the signing of the loan contract, these loans even accommodate people having low credit scores. However, there is a suggestion that you should do in-depth research to find out a reliable lending institution like Target Loans who have a good reputation in the market.
POINTERS TO START ANIMATION WORK
Below mentioned are some of the steps to starting an animation studio:
1. TAKE A WISE DECISION
Just by having the hunch of the direction in which one wants to move is not enough.
In this animation field, there are numerous types of work that one can specialize in and make a career out of.
Usually, people start as freelancers only which they later develop as a fulltime career.
Taking a decision was to whether to pursue any of these:
- Short films,
- Whiteboard explainer videos,
- Motion graphics,
- 2D or 3 D Animation videos
They should be crystal clear and the steps to specialize in the same should be taken.
After this, a website for showcasing and exhibiting some sample works can come in the form of a landing page prototype.
It can list a summary of services that one intends to deliver for publicizing oneself and gain clients.
Besides, draft pre-production, production, and post-production plans can be charted for ease in implementation.
2. GATHER RIGHT PEOPLE
After the initial decision is in execution, opting for a design studio already in use is an excellent idea to gain space of employment.
People available in the design studio offering similar services can into communication and known better for probable future employments.
Many types of people offering services in the field of :
- 3D film generalists
- Expertise in modeling
- Texturing; and
Moreover, by making use of this already established studio space, work compatibility along rapport will be into recognition.
After this, the task of hiring and employing people can take into implementation later.
Either as a partner or as employees and the manner of their work delivery can be decided as well,
Additionally, the area of specialization is films, and then making use of these services becomes inevitable:
3. BUSINESS NAME AND LOGO
After the initial things have sorted out and put to good work, a business name unique and relevant should be there.
A business name along with a logo will ensure that engagement with the masses and clients get practicality and deeper to retain them over the long haul.
The establishment of the brand image and reputation of the animation business is in contrast to other animators.
Once the surety of the right people along with niche has decided, the steps to take on rent an office space for the same should be into execution.
The workspace can be in the form of co-sharing as well.
Besides, for this, the locality and area where most of the present or probable clients may live should be taken.
Having an office in the same area as most of the clients is an added saleability advantage.
5. ADDED FUNDING
The initial requirements for money are not much.
However, as the studio gains publicity and proper clienteles, more funds will have to be pumped in to expand and grow.
The need for additional funds may for employing better expert animators as the work level has increased multifold.
Alternatively, it is for taking on lease a big and better office in a posh area for higher clientele servicing.
New lease of funds may also be required for upgrading and automation of all the devices and computers used for creating various video and other products as well.
6. BRAND BUILDING
It is very turning essential, especially for those people who are doing this venture alone.
After the establishment of the name and style, building a brand for the same is very crucial for long term sustainability.
Resources will have to be coughed up to make the venture appealing and forward to gain the significant masses’ attention and in turn, business.
For this, various innovative advertising and marketing efforts can start along with timely campaigns on different social media channels.
Heena Ansari is a digital marketer and founder of Techpuzz. She aims to give Digital marketing tips & guide for a beginner and help them to grow their career in Digital Marketing.