Do you want to upgrade your copywriting skills?
Every copywriter constantly has to work with texts.
- blog articles;
- selling texts:
- descriptions of your product;
- letters to clients
… you probably want them to be not only informative but also fun.
This is not as difficult to achieve as you think. Trust me, even if your name isn’t Stephen King, J.K. Rowling, or Dan Brown, you can write cool too.
Today I’m going to share with you 5 tricks that will seriously improve your writing skills.
Let’s start …
1. Write short sentences
Each sentence in your text is a complete thought. Shorter and Easier. Do you agree?
Remember how you wrote essays at a university. You tried to make ten out of one sentence. You can use an abbreviation to make your sentence easier. For example, if this is not the first time you have told your subscribers on the channel about the site, speak easier. For example “Qq review” will help you make your site better.
Your texts are not scientific work. You don’t have to seem smarter, nobody likes smart guys. Your task is to convey your message to the reader.
- The length of an average sentence in any scientific journal is 60 words;
- The average sentence in the Harry Potter books is 12 words long.
Now tell me, what do they read more?
Yes, your text is not a Harry Potter story either. Therefore, I recommend choosing the middle ground.
Let your sentences contain an average of 10-20 words.
Here’s what the research says about sentence length:
- A sentence of 8 words is 100% perceived by the reader;
- A sentence with 8-14 words – 90%;
- But a sentence in which 40 or more words is only 10%.
Use the following tips.
1. Fewer words. It’s simple. If the sentence does not lose its meaning without a word, remove it. Usually, these are introductory words like “of course”, “as you know”.
2. Fewer thoughts. No, I’m not saying that you should write meaningless sentences. What I’m saying is that 1-but your proposal is 1-on-thought. Don’t try to put ten of your ideas in one sentence.
If you can’t shorten the sentence, leave it alone. But where possible (and possibly 90% of the time), shorten.
3. Ask and answer!
When you write your text you want to be read to the end. This is easy to achieve.
You need to grab the reader’s attention.
How to do it?
Ask the reader a question and then answer it. I just did it in the previous 2 sentences.
Why do questions work?
They force the reader to answer. The person enters into a dialogue with you. If he has an idea of his own, he wants to check if it is correct. And reads you further.
If he doesn’t know the answer, he wants to know. And he also reads further.
Chances are, you can anticipate the key questions your followers/customers want to ask you.
For example, when I wrote this article, I knew you would want to ask:
How long should the sentences be?
How do I get the reader to read my text to the end?
How to improve the quality of your texts?
4. Summarize the research
If you still want to appear smart (well, who doesn’t), I recommend using this technique. Research is a powerful persuasion tool.
No one is interested in reading dozens of pages of scientific text (see paragraph 1, why). If you summarize the research data and present it concisely and easily, your text will not be priced.
Again, back to point 1.
I gave you research data on the optimal sentence length. Was this helpful? Yes. And at the same time, it is short and simple.
Using research data, both you and your readers will benefit from:
The reader receives valuable knowledge from a reliable source;
You gain the reader’s trust because you offer verified information.
5. Use the right words
Many copywriters recommend using simple and short analogs of complex words.
For example, instead of “communication” use “talk”.
I am absolutely not against simplifications, but they are not always appropriate.
If your clients are people belonging to a particular social group, they are familiar with the concepts and terms specific to it.
For example, if your target audience is lawyers, they will understand what a “supreme court”, “executive branch” or “bond” is. Therefore, simplification is not necessary here.
How to decide whether to replace words or not?
I have 4 tips for you that will definitely help you choose the right word:
- Compound words can be used if their meaning is clear from the context. For example, “By using this method, you will increase the conversion of leads to customers by 20%.” Even if the reader does not know what conversion is, intuitively he will understand that this word means “conversion”.
- Use difficult words if your audience understands them accurately.
- Use the word that most accurately conveys the meaning. For example, I am writing about the importance of using practical