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IP Valuation: Rules, challenges, and methods

Be it any great invention or a breakthrough, it all starts from an innovative idea or a concept. Intellectual Property

What is the first thing that comes to your mind when you read or hear the word ‘evergreen’? Well! We

Similar to how a carpenter requires a saw and a drill to build a house, a marketer needs a number

So you have a business, and it is now doing well. How do you improve it now? The top businesses

There are many ways to promote a product or a service. A brand hires a dedicated marketing team to handle

If you are thinking of starting an online store for your website, or you have established one already, the final

In recent years, e-commerce has become an important part of the global retail landscape. Customers prefer to shop online rather

If you’re selling products online, you definitely need to start making videos. It’s critical to ensure that potential customers know

Paid ads are quite attractive when you want quick results such as increased traffic, brawn awareness, or conversion rates. Choosing

Acquiring new customers is 5x more expensive and time-consuming than retaining the existing one. According to a study conducted by