YouTube, the world’s second-largest search engine, dominates the market for video content. This platform is used by brands to interact with customers, provide valuable content, and market their goods and services while also enhancing brand awareness.
However, if you’re new to video marketing, you may be puzzled as to how even to begin creating a YouTube video. For those who have experimented with YouTube in the past, you may just be searching for methods to make your videos seem better.
Regardless, you’re in the correct spot. Prior to beginning your project, review our list of 10 most important tips to keep in mind while creating films for this platform.
10 Helpful Tips for Creating YouTube Videos
1. Perform Competitor Research
Starting with some competitive research can help you understand how to create a YouTube video. Take advantage of video as a source of inspiration for your content creation by looking at how your rivals utilize it in their marketing plan.
Finding their content gaps and filling them with original material may help you distinguish out from the competition.
For example, if you discover that your largest rival does not have video FAQs, that can help you stand out from the competition and provide additional value for prospective consumers.
To begin, make a list of your rivals and then go through their YouTube channels to see what they are doing well or poorly. Analyze which of their videos has the most likes and comments to learn more about what your target audience likes.
2. Perform Keyword Research
You may use YouTube keyword research as a search engine optimization strategy to identify the most relevant search keywords for your video content.
Your video’s performance may be dramatically improved only by using relevant, well-researched search keywords in the titles and meta descriptions.
You may begin by assuming what your target audience is looking for. Do some independent study by looking up relevant keywords on YouTube. You’ll know you’re on the right road if you see videos from your rivals.
3. Establish a Cohesive Video Narrative
Movies are divided into categories for a purpose. Consider the following scenario: you’re watching a horror film, and you’re on the verge of passing out from fear.
Even though you’re waiting for a tense, frightful moment to play out, the film instead goes for the laughs.
The excitement is gone when you’re forced to sit through a scene when two characters exchange snarky one-liners. This is the epitome of depressing. Even in commercial videos, the same things may happen.
4. Establish the Shooting Location
Shooting site scouting is simple if you’re shooting on location, such as at your workplace or home. Try several locations with your camera to locate the ideal site for your shoot.
As you examine your choices, consider the backdrop of the picture and the lighting to pick the best location.
Make sure you have plenty of time to locate the perfect spot if you’re filming off-site. When deciding where to shoot, keep in mind whether or not you’ll need access to power, how the natural light will influence the picture, and how busy the area is.
5. Choose the Right Video Editing Tool
The skills you need to edit a YouTube video are probably already in your hands if you’re willing to learn from tutorials and remain patient throughout the process.
Many free and low-cost video editing solutions are available, and you may already have one installed on your computer. In fact, there is a video maker for youtube called InVideo that you don’t even need to install on your computer and use entirely in your browser window.
6. Create a Script & Prepare a Storyboard
Coming to a recording site with no concept of how the final video should appear is a bad idea. This is something you can prevent by writing a screenplay and making a storyboard before you start shooting. Write your script first.
Your screenplay may contain speech that is said by actors in front of the camera or a voiceover that is added to the existing video after the fact. In any case, make your script brief and straightforward.
The ability to go back and read a lengthy or complicated phrase while reading text exists; but, when viewing a video, viewers are unlikely to rewind a video to hear it once more.
7. Don’t Invest Heavily on Equipment Right Away
The cost of creating a YouTube video isn’t prohibitive. To produce your movie, you may most likely make use of existing gear.
The cameras on most current smartphones are excellent for recording video, and a tripod for your phone can be purchased for a reasonable price to guarantee the shot is steady.
You may utilize your computer’s built-in webcam or an external web camera depending on the kind of video you’re making. Using this technique, you may capture webinars, testimonials, tutorials, and interview questions and answers.
8. Test your Audio
Poor audio is one of the biggest giveaways that a video was produced on a shoestring budget. Run an audio test before using your phone’s or computer’s camera.
If you want your movie to come off as polished and professional, you’ll need clear audio. Fortunately, obtaining good audio isn’t difficult. First, make sure your audio is working properly on the camera you’ll be using and in the location where you’ll be filming.
9. Ensure Proper Lighting
High-quality movies are easily distinguished from those of lower quality by their use of lighting. Try up a few different lighting setups before you start filming.
Instead of spending a fortune on new lighting, consider upgrading the fixtures in your home by moving the current lights around to get the appearance you want. Conducting a lighting test can help you avoid any unpleasant surprises during your production.
For example, if you’re shooting in a room with windows, you’ll want to ensure that the natural light doesn’t produce distracting shadows. If you’re shooting in the open air, take advantage of the golden hour, which is the hour or so before sunset.
10. Use a Channel Intro
If a video doesn’t hold your attention after a few seconds, you’re likely to stop watching it. There is no difference between you and the rest of your audience.
As a result, today’s video viewers are very picky. You just have five seconds to capture their interest if you want to keep them watching. It’s possible that your opener will be tailored to offer your audience a sneak peek at what’s coming next.
Your video intro strategy will be determined by the kind of video you’re making and the frequency with which you post new material.
Why stop with just one video when you’re trying to grow your YouTube following? If you want to reach your target audience, you should use all of YouTube’s capabilities, including channels and playlists, including the platform’s 18-49-year-old demographic. Only then will you be able to unlock the full potential of your YouTube videos.